Sources
What is a brand:
The Marketers Guide to Develop a Strong Brand Identity
(vgl. Lindsay Kolowich: The Marketer’s Guide to Developing a Strong Corporate and Brand Identity, https://blog.hubspot.com/blog/tabid/6307/bid/34238/The-Marketer-s-Guide-to-Developing-a-Strong-Brand-Identity.aspx, 14.10.2016)
(vgl. Cohen, Heidi: 30 Branding Definitions, https://heidicohen.com/30-branding-definitions, 26.10.2016)
(vgl. McLaughlin, Jerry: What is a Brand, Anyway?, https://www.forbes.com/sites/jerrymclaughlin/2011/12/21/what-is-a-brand-anyway, 24.10.2016)
(vgl. American Marketing Association: AMA Dictionary, https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=B&dLetter=B, 20.10.2016)
Corporate Identity:
Kompendium Corporate Identity und Corporate Design, Norbert W. Dadrop (Corporate Identity - ein ganzheitlicher Ansatz, Klaus Linneweh)
Corporate Behaviour:
Kompendium Corporate Identity und Corporate Design, Norbert W. Dadrop (Corporate Identity - ein ganzheitlicher Ansatz, Klaus Linneweh)
Corporate Design:
Qualitätsstandards Corporate Design - How to deliver Corporate Design
Workflow:
Logo:
12 essential rules to follow when designing a logo
Corporate Type:
Bedeutung der Schrift im Corporate Design
Corporate Color:
Secondary Elements:
8 essential elements to a comprehensive brand identity
Order:
Designing with a grid based approach
Manual:
Best corporate identity design packages branding projects
Corporate Communication:
Kompendium Corporate Identity und Corporate Design, Norbert W. Dadrop (Corporate Identity - ein ganzheitlicher Ansatz, Klaus Linneweh)