Corporate Color

A color is one of the most significant factors when it comes to corporate design. Colors make a strong nonverbal statement if they are used in the correct way. First of all, a primary corporate color has to match the companies line of business and support their claims. Because of that color psychology plays a big role. Every color has a definitive impact on human behavior and thinking and creates a specific feeling.

Secondary Colors & Color Schemes

Secondary colors and so-called color schemes are used to widen the range of colors that are usable and also harmonize with the primary color. For a corporate design at least two defined colors, often with a high contrast, are necessary, but it is more common to have 3 or 5 colors to have a range of colors to choose from, for designs & products. These colors should be used to highlight things or give information, but they shall not overshadow the brand color.

Color Model

There are many color models out there but the most basic ones which have to be defined in a corporate design are:

RGB

Is an additive color model in which red, green and blue light is added in various ways to create a broad array of colors. It is used for digital applications.

CMYK

Is the model for most print related products. It is a subtractive color model and the acronym stands for the 4 colors used in nearly every printer cyan, magenta, yellow & key which is another expression for black

HEX

Is not really a color model but it specifies a certain color in an RGB spectrum with the use of hexadecimal values. The code is a hex triplet which represents three different values (Red, Green & Blue) and starts with a number sign (#). HEX is specifically used for online material websites and nearly every digital product and becoming more important in the future.